Indonesia is a country rich in agricultural products, many in which only able to be produced in a specific geographical region. Badan Ekonomi Kreatif, and Asosiasi Desain Grafis Indonesia, work together in helping local businesses around Indonesia that produces speciality product of their region to create awareness and make their business grow.
The design is a visualisation of the friendliness captured from the Enrekang people. A cup of coffee isalways involve in any daily routine in Enrekang. Coffee is not just a plant, it is a source of life, warmth, and communication of Enrekang.
In terms of taste, Kalosi Enrekang coffee has a recognisable sweet-earthy taste, with a fruity and warm spices flavour. The taste of the coffee depict the personality of Enrekang.
We are going to visualize this story by using the elements and things found in Enrekang.
Together with Leoburnett Indonesia we develop the identity and brand guideline for Jenius. A new product from Bank BTPN.
More images coming soon!
Agency: Leoburnett Indonesia
Illustrator: Spencer, Vinny Astrita, Rakhmat Jaka Perkasa, Sania Khoirunnisa.
Typographer: Studio Formika
Nowadays The Ministry of Finance always rely on the variety of digital facilities that enable stakeholders to access relevant data. Therefore, we tried to design this annual report according
to this fact, with a digital theme. We tried to approach this theme in the form of infographics. Various data such as the percentage of the survey, the diagram chart and key points can be simpli ed and more attractive.
Augmented Reality technology also applied to display this infographic so that the readers can see a richer content, with more photos and video content. To use this feature, readers need to download the mobile application.
Client: Ministry of Finance of Republic Indonesia
Project: Annual Report 2014
Graphic Designer: Astri Purnamasari, Nur Kholifah, Gabriela Laurent
Art Director: Rege Indrastudianto, Hafiz Akbar
Design Director: Rege Indrastudianto
Account Executive: Girani Manda
Photographer: Heri Ananta
Augmented Reality: Cyan Lab
Visious asked by Danone Indonesia to design the employee handbook for AQUA Danone called Dankit. After we discuss and find out that most content is data, we tried to translate the content into infographics, a more relaxed and fun but still relevant to the product itself.
AQUA has been consistently featuring Indonesian artists for its special edition label. You might remember the previous special labels like the one designed by Renata Owen. This time around, AQUA collaborated with five Indonesian graphic designers and design studios in which four of them are part of the ADGI (Asosiasi Desainer Grafis Indonesia).
In correlation with the theme “Temukan Indonesiamu” (or “Discover Your Indonesia” in English), each artist highlight one Indonesian value that they found most intriguing and most relevant to Indonesian nowadays. Those values are sharing, politeness, friendliness, kinship and cooperation.
Berbagi (Sharing) by Visious Studio. We are inspired by our daily life in the capital city Jakarta and we realized how sharing is actually a basic instinct of human being. Then we tried to visualize the idea into various form of sharing like tumpengan, gift-giving as well as sharing to the other living creature.
Graphic Designer: Rege Indrastudanto, Ihsan Farhan, Aulia Akbar.
Sebumi is travel agent for a great eco travelling experience in National Park areas. We designed the identity that relevant to their statement which is to provide the clients with deeper understanding on environmental issues through direct experiental learning and hands on involvement in the ground.Many people in Indonesia do not really know about the national parks in Indonesia, so our approach is to create a visual identity which is illustrative to make a communication on this brand become more attractive and able to attract the attention of young people as a target market.
Danone Academy Indonesia is a training Center for Danone Employee. DAI ask Visious to make an infographic on one of wall in their office. The wall is 15 meters in width and 3 meters in height. They require an attractive appearance, specifically to represent Danone Core Values which is HOPE ( H: Humanism, O: Open, P: Proximity and E: Enthusiasm). It should also be able to show Indonesian rich culture, where the trainer and expats in DAI could see and discover how diverse Indonesia really is.The idea for this project is, if you want to see the richness of Indonesia as a whole, “LOOK FROM ABOVE”. We are inspired from the map of Indonesia itself and applied it on how we illustrate the word HOPE. The word HOPE itself can represent indonesian strong nasionalism and has direct connection with danone core value.
Graphic Designer: Radhinal Indra, Raisa Ramdani, Randy Kurnia
Design Director: Rege Indrastudianto
Gigit food is the mix between traditional and foreign cooking with the best recipe from 3 Indonesian famous chef ( Putri Miranti, Yuda Bustara & Arimbi Nimpuno) that is served in a new way. Gigit’s tagline “Bites you back” inspired the visual concept that represent the uniqueness the food they offered. From three of Gigit’s target market, we create three brand characters. The visual communicate that instead of the character biting the food, it is the food that comes alive and bites the characters. For that reason, it became the call to action for the customer to save the characters by literally eat and biting the food. We made an identity that reacts the story of Gigit. This objective of this identity is to make a highly visual impact to the viewers. We wrap the food truck with the iconic visual identity to attract customers on the street. To support the high impact visual identity, we create a fully illustrative packaging.
Client: Tree Food Concept
Graphic Designer: Radhinal Indra
Illustrator: Dhea, Annisa Aprianinda
Design Director: Rege Indrastudianto
Greetings / Idul Fitri 1435 H
Graphic Designer: Raisa Ramdhani
Art Director: Radhinal Indra
Sewatama is one of the largest generator company in Indonesia. Security is the most important value in the company. Employees should `always be secure in any job, so employees should be aware to all applicable regulations. A book that contains all applicable regulations is highly needed. The size of the book is very important, because most of Sewatama employees are field workers, they need something that is easy to carry. Something small, portable, interesting and clear.We designed the pocket book of Sewatama rules with a fun and casual illustration without losing the credibility of Sewatama. The illustrative book also help in communicating message in a more understanding way.
Graphic Designer: Radhinal Indra, Annisa Aprianinda
Client: Yello Hotels ( Tauzia )
Project: Brand identity for Yello Hotels.
Tauzia one of the leading hotel management company hire us to help the development of their new 3 star hotel. This hotel is for young people and will open at 2015.
The concept is based on the world of the streets which would emphasize on positive energy, expression & freedom.
Visious as a graphic design studio work closely with them to create the name, identity, website and promotion items. We do collaboration with our team and intern, do a small research to our friends and co-workers, to gain insight about experiences of their vacation and staying at the hotel. So we know what kind of mood they want especially for the young people as they target market.
Logotype: With the inspiration of street art, we developed an original and hand drawn typeface for Yello Hotels, in order to represent the iconic personality of the brand, which is expressive, new, original, iconic & inspired. We did an experiment using brushes, ink, markers and also aerosol/spray to create real & expressive lines.
The Visual Elements: We were inspired by stencil art. The initial concept is to use nothing but illustrations. These illustrations are representations of all the identity elements of the brand.
Danamon is a very dynamic organization, therefore there is a critical need to revitalize, nurture and empower Danamon Core Values awareness and internalization among employees.
An efficient, effective communication & culture promotion platform is highly needed and this platform must fullfill the needs to create a sharing network among Danamoners. Platform should be fun and entertaining.
Danamon Value Network (DVN. Share, Play, Inspire. DVN is a cross-department employee network, designed to empower employee's recognition towards Danamon's Corporate Values.
Naming, Identities, strategy, website, promotions, video profile.
Rekasaya Indusri - Pitch
2H+ Photography asked us to execute graphic treatment for Nike Football new campaign “My Time is Now”.
Client Danone /Sarihusada
Project Campaign Identity and Communication Tools.
Sarihusada is a company that produce various nutritious products for Indonesian mothers & children with affordable price and international standard
We developed the Human Resource (HR) department identity to refresh and brighten the mood of the HR Department and created an illustrative Employee Guidebook. Helping employees in a fun way.
N3O is company under NEO Indonesia, one of the local advertising agency in Jakarta. The challenge is how to make the website look more unique and playful as its N3O’s company culture.
We created a full flash website which is inspired by pop up book and animation. To make in line with the new website, we design the promotion tools with a pop up book technique.
Website, promotion tools.
NEO Indonesia is one of the local advertising in Jakarta. They want to revamp their old flash website and new marketing tools to promote their new portfolio.
To create a new website and marketing tools that promote the idea of refresh. We created the website by using palarax effect and packed the book with a unique print technique that can visualize the refresh theme.
Client Bates CHI & Partners
Project Typography treatment & digital Imaging for Good Day Print Ad and Outdoor
Illustration for A Flava Cigarette/ Sampoerna/Phillip Morris
Agency: Lowe Indonesia
Sawangan Residence Ideal is one of real estate in Depok, West Java. Visious as creative consultant helps SRI in developing brand identity. Starting from logo, stationary, official website, environtmental graphic and other promotion tools.
Naming, identity, stationary, promotions, website.
Contribution for Sticker Bomb Letters Book by SRK & Laurence King, London 2011
Manekineko is a fashion boutique which located at Epicentrum, Jakarta. Visious creates a window installation on the front of the store as a brand awareness for Manekineko.
SIPRAMA is a company that ranged in marketing communications. In 2012 they would like to expand their business as well as energizing their company to be more fresh and dynamic
Logo, Stationary, Company Profile.