Gigit food is the mix between traditional and foreign cooking with the best recipe from 3 Indonesian famous chef ( Putri Miranti, Yuda Bustara & Arimbi Nimpuno) that is served in a new way. Gigit’s tagline “Bites you back” inspired the visual concept that represent the uniqueness the food they offered. From three of Gigit’s target market, we create three brand characters. The visual communicate that instead of the character biting the food, it is the food that comes alive and bites the characters. For that reason, it became the call to action for the customer to save the characters by literally eat and biting the food. We made an identity that reacts the story of Gigit. This objective of this identity is to make a highly visual impact to the viewers. We wrap the food truck with the iconic visual identity to attract customers on the street. To support the high impact visual identity, we create a fully illustrative packaging.
Client: Tree Food Concept
Graphic Designer: Radhinal Indra
Illustrator: Dhea, Annisa Aprianinda
Design Director: Rege Indrastudianto