Indonesia is a country rich in agricultural products, many in which only able to be produced in a specific geographical region. Badan Ekonomi Kreatif, and Asosiasi Desain Grafis Indonesia, work together in helping local businesses around Indonesia that produces speciality product of their region to create awareness and make their business grow.
The design is a visualisation of the friendliness captured from the Enrekang people. A cup of coffee isalways involve in any daily routine in Enrekang. Coffee is not just a plant, it is a source of life, warmth, and communication of Enrekang.
In terms of taste, Kalosi Enrekang coffee has a recognisable sweet-earthy taste, with a fruity and warm spices flavour. The taste of the coffee depict the personality of Enrekang.
We are going to visualize this story by using the elements and things found in Enrekang.